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Entrepreneurial Management ,Calvin
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ISBN
:
9780070586161
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Publisher
:
Tata Mcgraw Hill Education Private Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
304
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Year
:
2003
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350.0
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269.0
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Description
Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business. University of Chicago professor and start-up veteran Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product/service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships
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