Management

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This popular book, now in its sixth edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the book is Dynamic Engagement—a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).