A Handbook Of Management Techniques

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Now in a revised third edition, this best-selling guide to modern management techniques is an essential resource for managers in all departments and across all industries. A Handbook of Management Techniques boasts over 100 systematic and analytical methods used by managers to improve decision-making and managerial performance, covering: marketing management operations management financial management human resource management management science planning and resource allocation efficiency and effectiveness Written in an accessible, easy-to-read style and supported by diagrams throughout, this is essential reading for managers and a key text for business and management students.

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Michael Armstrong's books have sold over 500,000 copies worldwide and have been translated into more than 20 languages. He is an independent management consultant and former Chief Examiner for the Chartered Institute of Personnel and Development (CIPD). His internationally best-selling books include A Handbook of Human Resource Management Practice, The Handbook of Management and Leadership (with Tina Stephens), How to be an Even Better Manager, Strategic Human Resource Management, Performance Management and Reward Management (with Helen Murlis) Table of Contents Introduction: Management Techniques Part 1: Marketing Management Marketing Management - An Overview Product Life-cycle Analysis Pricing Positioning Segmentation Target Marketing Promotion Distribution Marketing Information Systems Buyer Behaviour Analysis Marketing Research Desk Research Field Research Qualitative Research Sales Forecasting Marketing Planning Product Planning Sales Planning Web Marketing Relationship Marketing Database Marketing Marketing Control Sales Control Part 2: Operational Management Operations and Products Operations Strategy Using Operations to Gain a Competitive Advantage Product Design Product Planning Developing New Products Quality Management Total Quality Management Quality Control Forecasting Defining the Process Process Planning Automation in Manufacturing Automation in Services Facility Layout Measuring Performance Comparing Performance Improving the Process Approach to Planning Capacity Planning Aggregate Planning Designing a Master Schedule Short-term Scheduling Control of Schedules Material Requirements Planning Extensions to MRP Just-in- Time Operations Project Management Maintenance and Replacement Supply-chain Management Procurement Inventory Control Facility Location Part 3: Financial Management Financial Management: An Overview Financial Planning Financial Accounting Balance Sheet Analysis Profitability Analysis Value-added Statement Cash Management Depreciation Inflation Accounting Raising Finance Creative Accounting Management Accounting Cost Accounting Absorption Costing Activity-based Costing Marginal Costing Standard Costing Variance Analysis Cost-Volume-Profit Analysis Profit-Volume Charts Break-even Analysis Sales Mix Analysis Financial budgeting Flexible Budgets Zero-base Budgeting Budgetary Control Overhead Accounting Responsibility Accounting Capital Budgeting Payback Method of Capital Appraisal Accounting Rate of Return Discounted Cash Flow Risk Analysis Programme Budgeting Cost-Benefit Analysis Cost-effectiveness Analysis Part 4: Human Resource Management Human Capital Measurement Human Resource Planning Role Analysis Selection Testing Job Evaluation Salary Surveys Grade and Pay Structures Salary Control Systems Contingent Pay Performance-related Pay Payment by Results Systematic Training Identifying Training Needs Skills Analysis Training Techniques Total Loss Control Part 5: Management Science Operational Research Decision Theory Modelling Simulation Linear Programming Queuing Theory Sensitivity Analysis Cybernetics Part 6: Planning and Resource Allocation Network Analysis Line of Balance Part 7: Efficiency and Effectiveness Balanced Scorecard Benchmarking Business Process Re-engineering Ratio Analysis Productivity Planning Method Study Work Measurement Value Analysis Variety Reduction Index