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Principles Of Business Economics
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ISBN
:
9788131724279
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
448
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Year
:
2008
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337.5
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303.0
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Description
The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.For Sale in Indian subcontinent onlyFeaturesConclusions, key learning points and topics for discussion have been provided throughout to stimulate thinking, consolidate learning and put theory into practice. There is a wealth of international applications with activity questions illustrating how the theory is applied in real-world situations. A comprehensive glossary to help students understand terminology.ContentsBusiness economics: an overview The analysis of consumer demand The analysis of production costs Analysis of the firm’s supply decision Demand, supply and price determination Analysis of perfectly competitive markets Analysis of monopoly markets Analysis of monopolistically competitive markets Oligopoly Managerial objectives and the firm Understanding competitive strategy Understanding pricing strategies Understanding the market for labour Understanding the market for capital Understanding the market for natural resources Government and business Business and economic forecasting Business economics – a checklist for managers
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