The Natural Advantage: An Organic Way to Grow Your Business; 7 Principles for High Performance

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Most companies will say that people are the greatest resource, and yet career burnout, chronic turnover, and unsustainable work habits continue to plague today's workplace. Now, in The Natural Advantage, Harvard M.B.A. Alan Heeks presents his strikingly original take on how the laws of nature can be applied to help individual and organizations improve their performance while renewing, not depleting, their potential. After success as a top manager in large mainstream corporations, the entrepreneurial Heeks set up an organic farm in England and proceeded to learn some real lessons. For example, the first step in natural growth is preparing the ground; applied to the workplace, this means cultivating the vitality and resources, both professional and personal, of the entire staff, stimulating the natural energy of the business with clean sources such as inspirations and appreciation instead of stress and fear, and learning to compost negative issues to fuel future growth. In all, Heeks identifies seven organic principles that promote the progressive and economically sound concept of human sustainability at work. Powerful, poetic, and above all, practical, this pioneering book show you the natural way to not only grow your career or business but also ensure that it - and you - continue to flourish and renew your potential. Armed with organic insight and the leading-edge wisdom of The Natural Advantage, you couldn't be better equipped to tip the work-life balance in your favor.

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Alan Heeks is a consultant, entrepreneur, and writer with a deep interest in creating sustainability at the personal, business, and environmental levels. A noted motivational speaker with a wide range of clients, he is the founder of the Wessex Foundation, a nonprofit learning center and 132-acre organic farm in Dorset, England.