Essentials of Strategic Management

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Based on real-world practices and current thinking, the texts presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesboth domestic and internationalso that students gain practice putting chapter concepts into action. Key Feature A new running case featuring Wal-Mart illustrates key topics in the context of the company's strategy and performance. The ongoing case enables students to continue building on their knowledge and skills as they apply chapter concepts to an organization with which they are familiar Strategy in Action boxes examine how the management theory covered in the text can be applied to real-world situations--enabling students to immediately apply what they learn to actual organizations Closing Cases conclude each chapter with a brief case that can be used for further analysis of chapter issues. Each case has been chosen to reflect contemporary issues and problems in strategic management. Accompanying discussion questions encourage students to consider how managers approach real problems in today's market Table of Contents Part I: The Strategic Management Landscape 1. The Strategy-Making Process for Competitive Advantage 2. Stakeholders, the Mission Statement, Corporate Governance, and Ethics Part II: Determining Competitive Advantage 3. External Analysis 4. Foundation of Competitive Advantage Part III: Maintaining Long-Run Competitive Advantage 5. Positioning of Business-Level Strategy 6. Choosing Global Entry Strategies 7. Corporate-Level Strategy Part IV: Strategy Implementation 8. Organizational Design 9. Implementing Change to Build a Company Part V: Cases in Strategic Management: Business-level, Corporate-level, and Ethical Case 1: The Home Videogame Industry: Pong to Xbox 360 Case 2: SAP and the Evolving Enterprise Resource Planning Software Industry Case 3: Honda Motor Company and Hybrid Electric Vehicles Case 4: Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry Case 5: Philips versus Matsushita: A New Century, a New Round. Case 6: Mired in Corruption-Kellogg Brown & Root inNigeria