Winning New Business: Essential Selling Skills for Non - Sales People

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In today’s business world, everyone is expected to win new business, whether they actually work in the sales team or not. It is the duty of everyone in business to be passionate about growth. Whether your are a bank manager, a lawyer oran accountant, you have a responsibility for winning new customers or clients and maintaining those relationships too. Yet many people have a natural aversion to or fear of "selling". Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training - or the courage- to sell effectively. Richard Denny, one of the world’s most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page to the last, giving you the ability and the confidence to succeed. Each key topic is discussed in detail, including: Some quick easy wins Making a winning presentation How to meet decision makers How to win when you’re not the cheapest How your customers will become your ambassadors How to make an appointment How to beat the competition Providing excellent customer care. Bursting with insight and ideas from his considerable experience, Denny gives you the techniques and tactics you need to help you maximize your ability to win, whatever your role in the company.

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Richard Denny is a highly sought-after motivational speaker and has become a legend on the international speaking circuit and helped thousands of people to succeed. He is Chairman of The Richard Denny Group, which is recognized as being at the forefront of business training on selling, leadership and management, customer care and business growth. Table of Contents What’s at stake? The quick wins Walk a mile in my shoes Seize the day The king’s new clothes Hook the fish The first meeting Go for a ‘No’ Present to win ‘Priceitis’ is for Nerds The big opportunity The right balance How to fail fast.