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ISBN
:
9781846680861
Publisher
:
Profile Books
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
320
Year
:
2009
₹
350.0
₹
269.0
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In much the sameway as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing.This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.
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