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ISBN
:
9788179923115
Publisher
:
Jaico Publishing House
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
136
Year
:
2005
₹
195.0
₹
156.0
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View DetailsDescription
Dealing with the media can be extremely daunting and fraught with danger without a well-prepared approach. Some companies have lost millions of dollars because of poorly handled public relations. Some small businesses have been driven out of existence by bad press. This book shows individuals how to prepare their messages, deal with difficult interviewers, and get their messages across firmly and confidently. Many of the rules seem obvious, but the fact that media appearances fluster so many people is evidence of just how alien the experience is to most people.
Author Biography
Michael Brown is a media consultant who has worked as a television reporter, director, and presenter for 15 years. --This text refers to an alternate Paperback edition.
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