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ISBN
:
9788189005429
Publisher
:
Saurabh Publishing House
Subject
:
Psychology
Year
:
2011
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550.0
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484.0
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These groups affect our behaviour and shape our attitudes towards life, social psychology is mainly concerned with the behaviour of an individual as a member of a group. It uses its own methods of a group. It usesits own methods of investigating the influences that a group phenomena as leadership group behaviour, group dynamics, social perception, social attitudes, customs, traditions, social prejudice and social tensions like strikes, riots and wars. Social psychology also investigates such topics as propaganda and persuasion, conformity and intergroup conflicts. Social psychologists are perhaps best known for their work on public opinion and attitude surveys.
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