Retail Management: A Strategic Approach

0.0

Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions. Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls. Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies. A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

0.0

permanent