Marketing, 8E Marketing In The 21St Century Biztan

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The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elementsthat you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc. Table of contents : Part I: An Introduction to marketing in the 21st Century· Marketing Today· The Environment in which Marketing Operates· Developing and Enacting Strategic Marketing Plans· Information for Marketing DecisionsPart 2: Broadening the Scope of Marketing· Societal, Ethical, and Consumer Issues· Global Aspects of Marketing· Marketing and the Internet Short cases, Comprehensive CasePart 3: Consumer Analysis: Understanding and Responding to Diversity in the MarketPlace· Final Consumers· Organizational Consumers· Developing a Target Market Strategy, Short casesPart 4: Product Planning· Basic Concepts in Product planning· Goods Versus Service Planning· Conceiving, Developing and Managing Products Short casesPart 5: Distribution Planning· Value Chain Management and logistics· Wholesaling· Retailing Short casesPart 6: Promotion Planning· Integrated Marketing Communications· Advertising and Public Relations· Personal Selling and Sales PromotionPart 7: Price Planning· Considerations in Price Planning· Developing and Applying a Pricing Strategy Short casesPart 8: Marketing Management· Pulling It All Together: Integrating and Analyzing the Marketing Plan