Marketing: Concepts and Cases (With CD), (Special Indian Edition)

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Key Features: This edition continues to be a popular text for the ?principles? course in marketing. The text features in-text, cases and boxed examples that highlight global issues, technology, ethics, and decision making. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. The Indian context has been highlighted at all relevant places in the text.Indian context: Apart from in-text and boxed examples, this edition contains a chapter-length discussion on rural marketing (Appendix A) and 8 cases in the Indian setting (Appendix B).Student CD-ROM: The free CD-ROM packaged with this book features an interactive online business case (simulated), which allows students to create business strategies, strategize marketing plans in a simulated business setting.Video Cases: Each chapter is accompanied by a video case. All the cases deal with familiar firms facing significant marketing challenges. Interactive Web page: http://www.mhhe.com/etzelThis web page includes resources for students and professors. You Make the Decision Boxes: These boxes present synopses of actual situations faced by marketers and ask students how they would respond. Chapter-Related and Part-Ending Cases, and Chapter Opening and Chapter Closing Cases:CRM & Database Management: This edition highlights "hot" marketing topics including CRM and Database Management.

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: Michael Etzel Received his PhD in marketing from the University of Colorado in 1970. Since 1980, he has been a professor of marketing at the University of Notre Dame. He also has been on the faculties at Utah State University and the University of Kentucky. He has held visiting faculty positions at the University of South Carolina and the University of Hawaii. In 1990, he was a Fulbright Fellow at the University of Innsbruck, Austria. His other overseas assignments include directing and teaching in the University of Notre Dame's program in Fremantle, Australia in 1994, and the University's London MBA program in 1998. Professor Etzel has taught marketing courses from the introductory through the doctoral level. He is also a frequent presenter in executive training programs. His research, primarily in marketing management and buyer behavior, has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and other publications. He is the coauthor of another college-level text, Retailing Today. He has been active in many aspects of the American Marketing Association at the local and national levels, most notably serving as chairman of the board in 1996-1997. William Stanton Professor Emeritus of Marketing at the University of Colorado in Boulder. He earned his M.B.A. and Ph.D. degrees at Northwestern University. For 35 years, Bill worked extensively with both undergraduate and graduate students at Colorado, developing teaching/learning materials and curricular programs.As an extension of his teaching interests, he has worked in business and has taught in management development programs for sales and marketing executives. For many years he taught in management development programs sponsored by Sales and MarketingExecutives-International, including the Field Sales Management Institute (for middle-level sales executives) and the Graduate School of Sales and Marketing Management (for top-level sales and marketing executives). Bruce Walker University of Missouri- Columbia Ajay Pandit Prior to rejoining Faculty of Management Studies, University of Delhi, spent one year as Professor, School of Economics and Management, Hainan University, Haikou, Hainan, China. Before joining Hainan University, he was Dean and Professor at the School of Management Studies, Guru Gobind Singh Indraprastha University (GGSIPU) on deputation from Faculty of Management Studies (FMS), University of Delhi. He has also been the Dean of School of Environment, School of Education and School of Humanities at the Indraprastha University. Professor Pandit has been on the faculty of FMS, a top 10 B-School in India, for more than 29 years. Table of Content: Part I The Nature and Scope of Marketing Part I The Nature and Scope of Marketing 1.The Field of Marketing 2.The Dynamic Marketing Environment 3.Global Markets and Marketing Part II.Target Markets 4.Consumer Markets and Buying Behavior 5.Business Marketsand Buying Behavior 6.Market Segmentation, Targeting and Positioning 7.Marketing Research and Market Information Part III.Product 8.Product Planning and Development 9.Product Mix Strategies 10.Brands, Packaging, and other Product Features 11.Services and Not-for-Profit Offerings Part IV.Price 12.Price Determination Appendix A ? MarketingMath 13.Pricing Strategies Part V.Distribution 14.Channels of Distribution 15.Retailing 16.Wholesaling and Physical Distribution Part VI.Promotion 17.Integrated Marketing Communications 18.Personal Selling and Sales Force Management 19.Advertising, Sales Promotion, and Public Relations Part VII.Managing the Marketing Effort 20.Strategic Marketing Planning 21.Marketing Implementation and evaluation 22.Marketing and the Information Economy Appendix B-Careers inMarketing