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Increasing Customer Loyalty: Harvard Business Review 26.0%OFF

Increasing Customer Loyalty: Harvard Business Review

by Harvard Business Review

  • ISBN

    :  

    9781422162521

  • Publisher

    :  

    Harvard Business Review

  • Subject

    :  

    Business & Management

  • Binding

    :  

    papeback

  • Pages

    :  

    221

  • Year

    :  

    2011

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1099.0

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₹

813.0

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  • Description

    How do you keep your customers coming back-and get them to bring others' If you need the best practices and ideas for making your customers loyal and profitable but don't have time to find them this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: Turn angry customers into loyal advocates Get more people to recommend you Boost customer satisfaction by satisfying your employees Focus on profitable customers--whether they're loyal or not Invest in the right CRM technology for your business Mine customer data for more effective marketing Increase your customers' lifetime value Table of Contents Stop Trying to Delight Your Customers Matthew Dixon, Karen Freeman & Nicholas Toman Companies and the Customers Who Hate Them Gail McGovern & Youngme Moon The One Number You Need to Grow Frederick F. Reichheld Putting the Service-Profit Chain to Work James L. Heskett, Thomas O. Jones, Gary W. Loveman, W.Earl Sasser, Jr. & Leonard A. Schlesinger The Mismanagement of Customer Loyalty Werner Reinartz & V. Kumar CRM Done Right Darrell K. Rigby & Dianne Ledingham Diamonds in the Data Mine Gary Loveman Want to Perfect Your Company's Service' Use Behavorial Science Richard B. Chase & Sriram Dasu Best Face Forward Jeffrey F. Rayport & Bernard J. Jaworski

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