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Customer Loyalty: A Guide for Time Travellers 4.0%OFF

Customer Loyalty: A Guide for Time Travellers

by Lyn Etherington and Sionade Robinson

  • ISBN

    :  

    9781403997630

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Industry & Industrial Studies, Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    256

  • Year

    :  

    2006

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6824.0

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6551.0

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  • Description

    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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