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Great Answers to Tough Marketing Questions
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ISBN
:
9788175542662
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Year
:
2004
₹
395.0
₹
395.0
395.0
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Description
A new edition of this popular book, fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. Great Answers to Tough Marketing Questions is unlike any other marketing book that you’re likely to read. Discarding the usual theory and jargon, Paul Smith cuts to the chase to bring you sharp, succinct, no-nonsense answers to 120 of the most baffling questions any marketer is likely to face, such as: How do I devise a great marketing campaign? How do I evaluate the results? Why must I not ignore the new media? How do I integrate my marketing communications? How do I make a brand extension work? What are the 7 Ps? Why do customers buy? How do I make my budget work harder? Whatever stage you’re at in your marketing career, you can’t fail to learn something new with Great Answers to Tough Marketing Questions.
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