Download App
>> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Everything You Shoul... |
ISBN
:
9780749442323
Publisher
:
Kogan Page Limited
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
288
Year
:
2008
₹
395.0
₹
395.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View DetailsDescription
Public relations is now recognized as an important part of modern management and contemporary life in general. This highly readable guide features over 500 eye-opening questions, with answers that will put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, respected PR guru Anthony Davis provides a clear understanding of public relations and its capabilities. Packed with real-world explanations, examples and anecdotes, this down-to earth account of public relations practice answers all those intriguing questions we have all wanted to ask, such as: A lot of PR is just about wining and dining isn?t it? Don?t journalists fix all the news anyway? Can any competent manager handle PR? How can lobbying help if you?re not an insider? Do publicity stunts have any value? If you want to find out whether public relations could help your organization, are about to manage a first-ever PR campaign, need to re-think the value of current PR or are planning to redefine its future direction and purpose, Everything You Should Know About Public Relations will be invaluable in demystifying the issues and processes. And if you are a student of public relations, it will answer all those questions that your usual textbooks fail to deal with. About The Author Anthony Davis is a writer, consultant and lecturer specializing in marketing and business communications. He has lectured extensively on PR and trained non-marketing managers and professionals in PR and marketing. He has created and operated successful PR pro-grammes in private and not-for-profit sectors. An experienced broadcaster, Anthony contributes regularly to the business press and gives lectures, talks and workshops to numerous trade associations and business groups, at several universities and for various professional examinations. Table of Contents Introduction Dreams and realities Myths and mysteries Is there anyone there? Fit for purpose Look at us Getting on with the relations Making the connections A stake in the future Among the climate-makers What does success look like? Tools of the trade In the beginning Who does the work? The consultancy for us Changing into overdrive Further reading Index
Related Items
-
of
Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
Stephen C. Lundin
Starts At
230.0
295.0
22% OFF
You Can Hear Me Now: How Microloans and Cell Phones Are Connecting the World's Poor to the Global Economy
Nicholas P. Sullivan
Starts At
1830.0
2128.0
14% OFF
The Yes Factor: Get What You Want. Say What You Mean.
Tonya Reiman
Starts At
1255.0
1365.0
8% OFF
"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Jeanne Bliss
Starts At
379.0
499.0
24% OFF
The Law Of The Garbage Truck: How To Respond To People Who Dump On You, And How To Stop Dumping On Others
David J. Pollay
Starts At
269.0
350.0
23% OFF
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Roy M. Spence Jr.
Starts At
429.0
550.0
22% OFF
Hire and Keep the Best People: 21 Practical and Proven Techniques You Can Use Immediately!
Brian Tracy
Starts At
151.0
199.0
24% OFF
May I Help You ? (Great Customer Service: May I Help You ?)
Jillian Mercer
Starts At
127.0
150.0
15% OFF
Make Your First Million in Network Marketing (Proven Techniques You can Use to Achieve Financial Success)
Mary Christensen
Starts At
230.0
295.0
22% OFF