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E-Commerce: Strategy, Technologies and Applications,Whiteley
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ISBN
:
9780070445321
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Publisher
:
Tata Mcgraw Hill Education Private Limited
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Paperback
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Pages
:
276
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Year
:
2009
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800.0
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Description
Written by an academic with many years experience on the subject, this book covers all areas of Electroic Commerce, from the business use and implications of EC to an outline of the technical requirements. Key Features: Deals with the complete spectrum of electronic commerce, markets and EDI Treats the material using language which is easy to follow and minimises jargon Takes a practical approach with many examples and exercises Table of Content: Acknowledgements Preface PART I: INTRODUCTION TO ELECTRONIC COMMERCE Chapter 1 Electronic Commerce PART II: BUSINESS STRATEGY IN AN ELECTRONIC AGE Chapter 2 The Value Chain Chapter 3 Competitive Advantage Chapter 4 Business Strategy Chapter 5 Case Study - Electronic Commerce in Passenger Air Transport PART III: BUSINESS TO BUSINESS ELECTRONIC COMMERCE Chapter 6 Inter-organisational Transactions Chapter 7 Electronic Markets (EM) Chapter 8 Electronic Data Interchange (EDI) Chapter 9 EDI, the Nuts and Bolts Chapter 10 EDI and Business Chapter 11 Inter-organisational E-Commerce PART IV: BUSINESS TO CONSUMER ELECTRONIC COMMERCE Chapter 12 Consumer Trade Transactions Chapter 13 The Internet Chapter 14 A Page on the Web Chapter 15 The elements of E-Commerce Chapter 16 E-Business PART V: CONCLUSIONS Chapter 17 Electronic Commerce-Let a Thousand Flowers Bloom Bibliography Index
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