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ISBN
:
9780070699434
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Educational Material
Binding
:
Paperback
Year
:
2011
₹
185.0
₹
149.0
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Strictly follows the latest CBSE syllabus Simple style and lucid language Systematic and to-the-point explanation Definitions, Tables and Flowcharts to explain concepts Case Studies with conceptual questions Points to Remember at chapter-end Exhaustive Exercises at chapter-end (all CBSE questions included) Very Short Answer Questions Short-Answer Questions Long-Answer Questions Objective-Type Questions HOTS-based Questions Scanner of Past CBSE Question Papers (2000 – 2009) at chapterend VSAQ and HOTS-based Questions (with answers) at book-end Latest CBSE Sample Papers for Practise Glossary and Bibliography at book-end Table of Contents Part A: Principle and Functions of Management Unit 1. Nature and Significance of Management 1. Nature and Significance of Management 2. Management Functions and Coordination Unit 2. Principles of Management 3. Principles of Management 4. Scientific Management Unit 3. Business Environment 5. Business Environment 6. Economic Environment in India Unit 4. Planning 7. Nature and Process of Planning 8. Types of Plan Unit 5. Organising 9. Nature and Process of Organising 10. Formal and Informal Organisation 11.Types of Organisation Structure 12. Delegation and Decentralisation Unit 6. Staffing 14. Recruitment and Selection 15. Training and Development Unit 7. Directing 16. Directing and Supervision 17. Motivation 18. Leadership 19. Communication Part B: Business Finance and Marketing Unit 8. Controlling Unit 9. Financial Management 21. Financial Planning and Capital Structure 22. Fixed and Working Capital Unit 10. Financial Market 23. Financial Markets 24. Stock Exchange Unit 11. Marketing Management 26. Marketing Mix-Product 27. Marketing Mix-Price 28. Marketing Mix-Place or Distribution 29. Marketing Mix-Promotion Unit 12. Consumer Protection 30. Consumer Protection Appendix I: Chapter-wise Very Short Answer (1 Mark each) Questions with Answers Appendix II: HOTS-based Questions with Answers (51 questions in total)
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