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ISBN
:
9780070599512
Publisher
:
Tata Mcgraw Hill Publishing Company Limited
Subject
:
Educational Material
Binding
:
Paperback
Pages
:
460
Year
:
2007
₹
150.0
₹
120.0
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Key Features: This new edition of our popular and widely read textbook on Business Studies is based on the latest syllabus prescribed by the Central Board of Secondary Education and is based on the guidelines and direction provided by new textbook of NCERT. This comprehensive and lucidly written book would continue to be a valuable asset for students and teachers alike.New to this Edition? Budgetary Control? Types of Plans? Classification of productsThoroughly Revised? Scientific management? Stock Exchange? Consumer protection? Financial markets The book is designed to serve as a standard textbook, as per the latest syllabus of class XII for Business Studies. It provides and exposure to management and administration principles and practices with a concise and comprehensive description of the subject matter. Table of Content: Preface to the Fourth Edition Preface to the First Edition Revised Syllabus for Class XII Frequency Table An Open Letter to the students 1. Nature and significance of management 2. Management Functions and Coordination 3. Principles of Management 4. Scientific Management 5. Business Environment 6. Economic Environment in India 7. Nature and Process of Planning 8. Types of Plans 9. Nature and Process of Organising 10. Formal and Informal Organisation 11. Structure of Organisation 12. Delegation and Decentralisation 13. Nature and Process of Staffing 14. Recruitment and Selection 15. Training and Development 16. Directing and Supervision 17. Motivation 18. Leadership 19. Communication 20. Controlling 21.Financial Planning and Capital Structure 22. Fixed and Working Capital 23. Financial Markets 24. Stock Exchange and SEBI 25. Nature and Functions of Marketing 26. Marketing Mix-Product 27. Marketing Mix-Price 28. Marketing Mix-Place or Distribution 29. Marketing Mix-Promotion 30. Consumer Protection Glossary Bibliography
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