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You Are a Brand!: How Smart People Brand Themselves for Business Success 28.0%OFF

You Are a Brand!: How Smart People Brand Themselves for Business Success

by Catherine Kaputa

  • ISBN

    :  

    9781857885453

  • Publisher

    :  

    Nicholas Brealey Publishing

  • Subject

    :  

    Business & Management, Self-help & Personal Development, Finance & Accounting

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    240

  • Year

    :  

    2010

1001.0

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  • Description

    Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

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