Understand Selling (Worklife)

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Develop your personal skills by understanding how to sell effectively, with strategies to ensure success. This book includes the basics of selling from preparation through to managing a team, with 5-minute fixes and high-impact techniques plus a simple self-assessment exercise to help monitor progress. You can follow as a complete course, or dip in and out of topics of particular interest. Being pocket-sized, you can take it wherever life takes you.

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Ken Langdon has a background in sales and marketing in the technology industry. As an independent consultant he has trained salespeople and sales managers in the USA, Europe and Australia and has advised managers on the coaching and appraisal of their staff. He has also provided strategic guidance for companies including computer major Hewlett Packard. Ken is author of a number of books for DK and co-author of several Essential Managers titles, including Putting Customers First. He is also one of the authors of DK's Successful Manager's Handbook.