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The Story Factor 2 Rev ed Edition 26.0%OFF

The Story Factor 2 Rev ed Edition

by Annette Simmons

  • ISBN

    :  

    9780465078073

  • Publisher

    :  

    Basic Books (AZ)

  • Subject

    :  

    Business & Management, Society & Social Sciences

  • Binding

    :  

    Paperback

₹

875.0

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₹

647.0

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  • Description

    How the age-old art of storytelling can transform the way we communicate - and the way we do business? From 'who I am' to 'I-know-what-you're-thinking', the author identifies the six stories you need to know how to tell and demonstrates how they can be applied. He reminds us that the oldest tool of influence is also the most powerful.

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