The Science of Influence : How to Get Anyone to Say Yes in 8 Minutes or Less ! 2nd Edition

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The Science of InfluenceThis book is a system of persuasion that will get anyone to say "Yes!" in 8 minutes or less. Now, for the first time in paperback, Kevin Hogan's new edition will make this popular book evergreen with brand new case studies, examples and insights. The amazing secret of The Science of Influence is in its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn "no" into "yes" from this moment on. The only time in the future people will say "no" to you is when something is obviously and clearly not in their interests.