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The New Strategic Brand Management (Creating and Sustaining Brand Equity Long Term) 24.0%OFF

The New Strategic Brand Management (Creating and Sustaining Brand Equity Long Term)

by Jean-noel Kapferer

  • ISBN

    :  

    9788175542914

  • Publisher

    :  

    Kogan Page Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    512

  • Year

    :  

    2005

₹

495.0

24.0% OFF

₹

376.0

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  • Description

    The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

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