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The Michelin Men: Driving an Empire 27.0%OFF

The Michelin Men: Driving an Empire

by Herbert R. Lottman

  • ISBN

    :  

    9781860648960

  • Publisher

    :  

    I. B. Tauris & Company

  • Subject

    :  

    Biography: General, Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    310

  • Year

    :  

    2004

₹

2123.0

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₹

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  • Description

    The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

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