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The Making of Advertising 26.0%OFF

The Making of Advertising

by Syeda Imam

  • ISBN

    :  

    9780333939161

  • Publisher

    :  

    Macmilan Indian Limited New Delhi

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    418

  • Year

    :  

    2002

₹

835.0

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617.0

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  • Description

    Subhas Ghosal was a towering personality in the profession and in the business of advertising. He is widely considered as one of the founding fathers of advertising in India. This book provides rare learning for all advertising professionals and also the general reader who seeks and appreciates excellence in professional as well as personal life.

  • Author Biography

    Syeda Imam - A writer who worked with Subhas Ghosal in JWT, HTA and thereafter in Contract as EVP and All India Executive Creative Director. Table of Contents Advertising: A Profession & A Business • Lessons of History • The Thompson Way of Leadership • Attack and Defence • The Meeting of Minds

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