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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fall
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ISBN
:
9780875845852
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Publisher
:
Harvard Business School Press
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
25
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Year
:
1997
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1250.0
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925.0
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Description
Clayton M. Christensen’s The Innovator's Dilemma: When New Technologies Cause Great Firms to Fall is a business-management book. It is written for the common reader and the author ensures that the high academic theory described here does not become a disadvantage for the reader. The book explores the concept of disruptive innovation, which is a highly prominent business idea. The author describes the reason as to why some leading companies fail, even when they are doing everything right. Christensen explains why in spite of taking care of their customers, staying abreast with the competition, and investing in latest technologies, these companies failed drastically. The book explains how one can avoid falling for the same unfortunate fate. The book outlines a few rules to make the most of the idea of disruptive innovation. It founds its basis on the lessons learned from the failures and successes of outstanding companies. These rules can help entrepreneurs to understand when it is right to not listen to the customers. A budding business man also needs to know when is the time to make investments in the development of lower-performance products with an aim to produce less profit. Moreover, one should know when to opt for small markets instead of the lucrative ones. Clayton M. Christensen was born on April 6, 1952, in Salt Lake City, Utah. Professor Christensen has written five bestselling titles, which include The Innovator's Solution: Creating and Sustaining Successful Growth, Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, Disrupting Class, and The Innovator's Prescription. He completed his B.A. from the Brigham Young University, M.Phil. from the Oxford University, MBA from the Harvard Business School, and DBA from the Harvard Business School. Christensen started his career at the Boston Consulting Group and moved on to become a faculty member at the Harvard Business School. He is known for articulating the theory of disruptive notion.
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