27.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | The Handbook Of Stra... |
27.0%OFF
The Handbook of Strategic Public Relations & Integrated Communication
-
ISBN
:
9780070593916
-
Publisher
:
Tata Mcgraw Hill Education Private Limited
-
Subject
:
Business & Management
-
Binding
:
Hardcover
-
Pages
:
600
-
Year
:
2004
₹
575.0
27.0% OFF
₹
419.0
419.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications. As a communication professional or manager in the field, you will get 37 information-packed chapters authored by the best minds in the business and covering cutting-edge topics, tips and techniques such as: Career paths in public relations. Broadcast media relations, consumer relations, and labor relations. Investor relations for shareholder value. The strategic uses of philanthropy. A planned and strategic approach to crisis communications. Ethics in public relations and corporate communications. The role of public relations in mergers and acquisitions. The most complete body of knowledge in the field, The Handbook of Strategic Public Relations & Integrated Communication serves as both a reference work and a source of expert knowledge. Keep abreast of the current issues and topics in your specific area of communications with this comprehensive handbook. Table of Contents Foreword List Of Contributors Acknowledgements Introduction
Related Items
-
of
-
OFFER
Handbook of Engineering Management, Second Edition
DENNIS LOCK
Starts At
11370.0
13222.0
14% OFF
-
OFFER
The Academic Quality Handbook: Enhancing Higher Education in Universities and Further Education Colleges
Patrick McGhee
Starts At
2135.0
2926.0
27% OFF
-
OFFER
Fixed Income Securities and Derivatives Handbook: Analysis and Valuation
Moorad Choudhry
Starts At
5183.0
6820.0
24% OFF
-
OFFER
The Developer's Handbook of Interactive Multimedia
Rob Phillips
Starts At
8086.0
10640.0
24% OFF
-
OFFER
A Handbook of Employee Reward Management & Practice
Michael Armstrong
Starts At
391.0
495.0
21% OFF
-
OFFER
The Product Manager's Handbook : The Complete Product Management Resource
Linda Gorchels
Starts At
230.0
295.0
22% OFF
-
OFFER
Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
Robert L. Heath
Starts At
2910.0
3829.0
24% OFF
-
OFFER
The Handbook of Business Security: A Practical Guide to Managing the Risk
Starts At
3241.0
4265.0
24% OFF
-
OFFER
The Staff Development Handbook: An Action Kit to Improve Performance
Peter R Sheal
Starts At
2269.0
2986.0
24% OFF
