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The Handbook of Strategic Business Planning: A dynamic system for improving performance & competitive advantage 26.0%OFF

The Handbook of Strategic Business Planning: A dynamic system for improving performance & competitive advantage

by Clive Reading

  • ISBN

    :  

    9788175542341

  • Publisher

    :  

    Kogan Page Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    388

  • Year

    :  

    2003

₹

795.0

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₹

588.0

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  • Description

    Strategic Business Planning outlines a proven business planning system which will help any organization to develop a lasting business plan. The aim of the book is to enable the reader to link company purpose, business goals, strategy, performance targets and an action programme into one robust and focused framework. Based on work with some 80 businesses in Europe, North America and Asia and developed over a period of 14 years, this unique title is structured in three parts: The strategic business planning framework Strategic concepts that allow for change The strategic planning process. This fully updated second edition offers a unique business planning system that will improve the performance and competitive position of any commercial or not-for-profit organization.

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