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The Global Environment of Business: New Paradigms for International Management
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ISBN
:
9781412950282
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Publisher
:
SAGE Publications, Inc
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Subject
:
Education, Business & Management
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Binding
:
PAPERBACK
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Pages
:
320
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Year
:
2010
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1100.0
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Description
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firmx2019;s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.Key FeaturesEnvironmental forces and their interrelationships are clearly organized and analyzed under four broad themes: social, technological, economic, and political forces.
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