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The Dum Dum Bullet Real life lessons in Marketing and Advertising

The Dum Dum Bullet Real life lessons in Marketing and Advertising

by Sandeep Goyal

  • ISBN

    :  

    9788179915837

  • Publisher

    :  

    Popular Prakashan Pvt Ltd.

  • Subject

    :  

    Business & Management

  • Binding

    :  

    paperback

  • Year

    :  

    2010

₹

195.0

₹

195.0

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  • Description

    You meet many living legends of India’s corporate world in The Dum Dum Bullet. There are real stories, real happenings, real situations involving czars like Anil D. Ambani and Sunil Bharti Mittal. There are inside accounts of real-life interactions at multinationals like Citibank and start-ups like Bhutan Board.

    This is a good starter pack for all those who want to join Corporate India. It is also a good refresher pack for those some way through their corporate journey.

  • Author Biography


    Sandeep Goyal is the quintessential advertising man, having worked 25 years in top agencies like JWT, Grey, Mudra and Rediffusion before partnering Dentsu, the world’s largest ad agency, to set up their Indian joint-venture.

    From Nestle to Colgate, from Suzuki to Toyota, from Bhilwara to Raymond, from Maggi to Moov, from Airtel to Apple… Goyal has worked on iconic brands in a breathless 24x7 journey spanning two decades and more. He has been an insider to brands, he has been a partner to clients, he has been aconfidante of entrepreneurs… he has been an intrinsic part of Indian advertising and marketing.

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