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The 30 Day MBA in Marketing: YourFast Track Guide to Business Success
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ISBN
:
9780749462178
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Publisher
:
Kogan Page
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Subject
:
Business & Management, Self-help & Personal Development, Research & Information: General
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Binding
:
PAPERBACK
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Pages
:
256
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Year
:
2011
₹
395.0
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300.0
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Description
The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
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