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ISBN
:
9788120331792
Publisher
:
Phi Learning
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
312
Year
:
2007
₹
295.0
₹
230.0
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View DetailsDescription
This brand new, one-of-a-kind product will take you step-by-step through the process of gathering critical, customized information and data about your business’s industry, target market, and competition. Harnessing the often-difficult-to-master power of the nation’s leading public and private data sources, this book not only takes you to the information, but shows you how to filter it, interpret it, and use it to your business’s advantage. Key Feature Step-by-step, guide to finding key data about your industry, market, and competition Time-Saving Tips and Tricks Easy-to-Use Worksheets Sample Searches Free Databases and Resources Comprehensive Resource Section Table of Contents Need Numbers Fast? This Book is for You! Advisors & Contributors About the Planning Shop About Rhonda Abrams How to Use this Book PART I: RESEARCH ESSENTIALS 1. Where Do I Get the Numbers 2. Using Libraries 3. Types of Business Research 4. Search Techniques 5. Searching by NAICS or International Codes PART II: THE RESEARCH PROCESS 6. List Your Questions 7. Choose Your Resources 8. Evaluate Your Data 9. Organize Your Data PART III: MAJOR RESOURCES 10. Search Engines and Online Directories 11. Business Research Databases 12. Government Resources 13. Media Websites PART IV: STRAIGHT TO THE NUMBERS YOU NEED 14. Straight to the Numbers 15. Researching an Industry 16. Researching a Company 17. Researching a Target Market Glossary Index
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