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Successful Branding 17.0%OFF

Successful Branding

by Choudhry

  • ISBN

    :  

    9788173713613

  • Publisher

    :  

    Universities Press

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Pages

    :  

    163

  • Year

    :  

    2001

₹

500.0

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₹

415.0

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  • Description

    This book deals with the concept of ‘branding’. Some of the topics dealt within this volume are: brand identity, brand management, brand positioning, the power of brand equity and the protection of a brand in a competitive environment. Branding is a very significant aspect of modern business management and plays an important role in the creation of a new product as well as its successful arrival in the market place.

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