Strategy Express

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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Special Feature Strategy Express includes a definition and thorough overview of what strategy means and how it has developed over the last century It contains a summary of the ideas and thinking of many of the leading strategy theorists The book has a checklist of key concepts The text includes complete case studies of strategy in practice within leading global brands like Apple, Sony and eBay

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John Middleton and Bob Gorzynski are co-directors of the UK Centre for Strategic Thinking, launched March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and organizational issues that can often only be resolved by a shift to a new level of thinking. Table of Contents Introduction to Strategy Definition of Terms: What is a Strategy? The Evolution of Strategy The E-Dimension The Global Dimension The State of the Art Strategy in Practice Key Concepts and Thinkers Resources Ten Steps to Making Strategy Work Frequently Asked Questions (FAQs) Index