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Strategic Management in the Media: From Theory to Practice 14.0%OFF

Strategic Management in the Media: From Theory to Practice

by Kung

  • ISBN

    :  

    9781412903134

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    248

  • Year

    :  

    418

₹

3297.0

14.0% OFF

₹

2835.0

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  • Description

    The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.

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