Statistics for the Behavioral Sciences

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What do Florence Nightingale, a failed Antarctic expedition, the Guinness Ale Company, and the Challenger space shuttle disaster have in common? Discover the answer in this new statistics textbook for the behavioral sciences.xA0;In Statistics for the Behavioral Sciences, Susan Nolan and Tom Heinzen convincingly convey the social power and the personal benefits of statistical reasoning while faithfully teaching its underlying mathematical principles. Chapter-specific narratives let students encode and retain their learning through vivid associative memory hooks that all carry the same message: Statistics has a success story to tell. Embedding that story within each chapter makes learning statistics easier by making it more meaningful.xA0;The resulting text conforms to the traditional structure and elements of a statistics textbook, but it shifts the paradigm for teaching behavioral statistics from apology (for being so difficult) to opportunity (to create a meaningful career). You, and your students, will rave about a statistics textbook! Welcome to Nolan and Heinzenx2019;s Statistics for the Behavioral Sciences!