26.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Finance & Accounting | >> | Sounds Like Branding... |
26.0%OFF
Sounds Like Branding: Use the Power of Music to Turn Consumers Into Fans
-
ISBN
:
9781408151433
-
Publisher
:
A&C Black
-
Subject
:
Finance & Accounting, Business & Management
-
Binding
:
HARDCOVER
-
Pages
:
176
-
Year
:
2011
₹
799.0
26.0% OFF
₹
591.0
591.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author's words, an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association withPepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand 'sounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.
Related Items
-
of
-
OFFER
Derivatives Simplified: An Introduction to Risk Management
P. Bhaskar
Starts At
376.0
495.0
24% OFF
-
OFFER
Changing Course: A Global Business Perspective on Development and the Environment
Stephan Schmidheiny
Starts At
312.0
395.0
21% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
