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Smart Retail : Turn your store into a sales phenomenon
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ISBN
:
9788131724576
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
240
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Year
:
2008
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299.0
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227.0
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Description
Work in retail for any length of time and it gets into your system. There’s something about shop-based selling - it’s immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it’s the least understood of all business practices. Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail - the simple yet effective strategies your competitors have forgotten and how use data to drive profit and growth. Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. This book is the first ‘how to’ retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.For Sale in Indian subcontinent onlyFeatures Huge market - 205,000 retail outlets in the UK, all with a manager and most with other aspiring would-be managers. Works equally well for entrepreneurs (most of whom struggle with the sales side of their idea), SMEs or retail workers in big corporations. Big name case studies - ideal for promotional purposes and for corporate sales. For the individual Smart Retail will give personal competitive advantage in career progression, for the manager it will help them be effectivemanagers and increase their sector sales, for the entrepreneur it will help them ensure success.Contents Part 1 You 1 Money where your mouth is 2 Rising above the crowd 3 Rolling those snowballs Part 2 Team 4 What's the Big Idea? 5 How to build great teams 6 How to get people out of bed 7 All we need is a little better everytime Part 3 Customer 8 How to make more money 9 Great customer service 10 A little stuff about strategy and why it's even worth bothering reading about 11 Promote or die 12 Marketing for real people 13 A brief history of retail Part 4 Store 14 Discovery 15 The great big theatre of shop 16 Store environment
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