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Selling Hospitality: A Situational Approach (Deca) 14.0%OFF

Selling Hospitality: A Situational Approach (Deca)

by Richard G. McNeill and John C. Crotts

  • ISBN

    :  

    9781401832810

  • Publisher

    :  

    Delmar Cengage Learning

  • Subject

    :  

    Travel & Holiday, Industry & Industrial Studies, Economics

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    352

  • Year

    :  

    2005

₹

10492.0

14.0% OFF

₹

9023.0

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  • Description

    Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling rolesand when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.

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