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Retail Management 18.0%OFF

Retail Management

by Chetan Bajaj, Nidhi Varma and Rajneesh Tuli Arya

  • ISBN

    :  

    9780195669862

  • Publisher

    :  

    Non Basic Stock Line

  • Subject

    :  

    Business & Management, Industry & Industrial Studies

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    708

  • Year

    :  

    2004

₹

375.0

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₹

307.0

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  • Description

    This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.

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