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Research Business and Management
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ISBN
:
9780333964071
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management, Education
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Binding
:
PAPERBACK
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Pages
:
384
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Year
:
2005
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4149.0
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3153.0
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Description
Maylor and Blackmon present a practical and highly accessible guide to business research methods. The approach is target driven: providing students with the tools to produce an excellent quality research project. The authors discuss each element of research, always explaining how it relates to the bigger picture of the whole project. This is an invaluable guide to defining, designing and doing research for undergraduate and postgraduate students.Companion Website: http://www.palgrave.com/business/maylorblackmon/index.htm
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