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Public Relations
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ISBN
:
9781259025693
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Publisher
:
Tata Mc-graw Hill Publishing Co.ltd.
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
432
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Year
:
2012
₹
735.0
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610.0
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Description
Coverage of global markets, new technologies, multiculturalism, and the latest, news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Table of Contents Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Chapter 17. Issues in Public Relations: Crisis Communication, Social Media, and Global Advances
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