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Pricing Strategies: A Marketing Approach FIRST Edition 13.0%OFF

Pricing Strategies: A Marketing Approach FIRST Edition

by Robert Schindler

  • ISBN

    :  

    9781412964746

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Others

  • Binding

    :  

    Hardcover

  • Year

    :  

    2011

₹

1200.0

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₹

1044.0

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  • Description

    Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.

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