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News for a Change: An Advocate's Guide to Working with the Media 14.0%OFF

News for a Change: An Advocate's Guide to Working with the Media

by Lawrence Marshall Wallack

  • ISBN

    :  

    9780761919247

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

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7848.0

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  • Description

    News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

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