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New Perspectives in Ruralagricultu 23.0%OFF

New Perspectives in Ruralagricultu

by Dr. Y. Ramkishen

  • ISBN

    :  

    9788179920855

  • Publisher

    :  

    Motilal UK Books of India

  • Subject

    :  

    Business & Management, Industry & Industrial Studies

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    288

  • Year

    :  

    2005

₹

325.0

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₹

250.0

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  • Description

    This book explains the theory and practice of rural marketing. The theory deals with profiles of ruralconsumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance.

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