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My Big Idea 18.0%OFF

My Big Idea

by Rachel Bridge

  • ISBN

    :  

    9780749450939

  • Publisher

    :  

    Kogan Page Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    186

  • Year

    :  

    2008

₹

225.0

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₹

184.0

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  • Description

    My Big Idea tells the stories of thirty successful entrepreneurs and where and how they found the inspiration for their business. One of the biggest problems that deters would be entrepreneurs from taking the plunge and setting up their own business is the lack of a promising idea. So what constitutes a good idea? How do you go about looking for one? And when you find one, how do you know if it will be good enough to turn in to a successful business?

  • Author Biography

    Rachel Bridge is the Enterprise Editor of The Sunday Times. She writes the How I Made It column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. She is also a regular conference speaker on the subject of entrepreneurs. Rachel graduated from Cambridge University with an honours degree in Economics.

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