Microsoft® Small Business Kit, Krotz, Pierce & Ryan

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Whether you’re planning a start-up or alreadyrunning your own shop, get the expert guidance and tools you need for small business success! This book offers practical advice on how to work with the Microsoft Office System and other software as you plan, launch, and manage your business. Step through the key decisions and day-to-day details on everything from drafting a business plan to finding customers, managing finances, and building your brand. You also get a toolkit packed with timesaving templates and references on CD—all the resources you need to grow your small business with confidence! Table of Contents Acknowledgements. About the CD. Introduction. Part 1: Fun & Fundamentals Control What You Can—Chapter 1 Thinking It Through; Chapter 2 Developing a Business Plan; Chapter 3 How to Find Backing; Chapter 4 Self-Preservation. Part 2: Profit and Loss: Getting the Facts on Figures—Chapter 5 Follow the Money; Chapter 6 Tax Tactics;Chapter 7 By the Numbers: Analyzing Your Business with Excel. Part 3: Makes and Models: How to Stand Out in a Crowd—Chapter 8 Branding Basics; Chapter 9 Crafting Your Message; Chapter 10 Go to Market with Publisher, Make a Pitch with PowerPoint. Part 4: Connect and Conquer: Building the Company—The Customer Comes First; Chapter 12 Managing Customer Contacts: Business Contact Manager. Part 5: Gurus, Guides, and Staff: Employment Dos and Don’ts—Chapter 13 Hiring and Firing; Chapter 14 Managing Like a Coach. Part 6: The Electronic Desk, The Digital Business—Chapter 15 The Outlook Is Bright: E-mail and Your Business; Chapter 16 Small Business Networks and Servers;Chapter 17 Computer Security Basics. Index