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Marketing Research 9.0%OFF

Marketing Research

by David A. Aaker, V. Kumar and George S. Day

  • ISBN

    :  

    9780471230571

  • Publisher

    :  

    Wiley

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    800

  • Year

    :  

    2003

₹

3408.0

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3101.0

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  • Description

    Relevant and recent examples and citations.* In-depth coverage of e-commerce and database marketing.* Cases and problems cover a wide range of products and organizations.* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

  • Author Biography

    David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing. --This text refers to an out of print or unavailable edition of this title.

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